AMEL Yard are on a roll, continuing the transformation of their production site and starting the year with great momentum!
Since last July, AMEL has been undertaking a significant makeover at their La Rochelle production site. Named the P.H.A.R.E project (Preserving AMEL’s Heritage by Reinventing it Together), this transformation marks a strategic shift, blending history with innovation. Recently, a major milestone was achieved with the relocation of hull molds to a new extension, ensuring seamless production during the renovations. The reception building has undergone some revamps, both aesthetic and functional, aimed at enhancing visitor experiences and operational efficiency.
Due to these significant renovations, the AMEL team has decided to skip the BOOT Düsseldorf boat show this year, focusing instead on this modernization. However, AMEL 50 and 60 yachts are up for viewing and sea trials in La Rochelle and Hyères, offering a year-round “boat show” for sailing enthusiasts. Interaction with the AMEL community will also continue through yacht gatherings and several highlight events.
Meanwhile, the Mediterranean office is relocating to a new spot in the heart of Hyères’ nautical zone. Now, the AMEL Mediterranean customer and sales services are fully operational at 14 avenue du Dr Robin, Hyères.