Chantiers AMEL present their new campaign, capturing the essence of their sailboats.
The visual features two striking images: on the left, a warm American walnut interior with refined finishes; on the right, an AMEL yacht sailing gracefully with full sails.
“True to the Sea” reflects the vision of Henri Amel, the shipyard’s founder. He described his yachts as “true to the sea”—reliable, honest, and built for offshore sailing. For Henri Amel, a yacht needed to be strong, safe, comfortable, and dependable. This core belief is now summed up in the slogan: “True to the Sea.”
The campaign will be released in print and digital formats across multiple platforms.
